Brand USA, MacGillivray Freeman launch giant-screen national parks film in Mexico City

WASHINGTON (April 1, 2016) Brand USA, the destination-marketing organization for the United States, will host an evening review of the new 3D giant-screen documentary that celebrates the centennial anniversary of America’s National Park Service in Mexico City, April 4 at the Papalote Museo del Niño.

The film, “America Wild: National Parks Adventure,” features Daniel Gimenez Cacho as its narrator and features footage from 30 parks – including Yellowstone, Yosemite, Arches and Glacier national parks.

Brand collaborated with award-winning, independent filmmaker MacGillivray Freeman Films (MFF) to produce the documentary. MFF has created 38 giant-screen productions, including nine of the top-20 giant-screen, box-office hits.

“This movie is an ideal vehicle for showcasing our national parks and the Great Outdoors experiences that await international visitors in the U.S.,” said Christopher Thompson, Brand USA’s president and CEO. “Audiences will get a breathtaking look at the grandeur and diversity of the American landscape, with a window to some of the most iconic locations in the country.”

The Mexico City event follows the world-premiere screening of the film on Feb. 10 in Washington, D.C., at the Smithsonian’s National Museum of Natural History. Brand USA has released “America Wild: National Parks Adventure,” in more than 100 theaters, museums and science centers.

Papalote Museo del Niño, an interactive children’s discovery museum in Mexico City, features a 3D IMAX theater, with stadium-style seating for over 300 viewers. The mega-screen theater is reportedly the widest IMAX screen in Latin America.

“Using IMAX cameras in these vast, magnificent national parks allowed us to capture every possible vantage point for conveying the vivid colors and sheer immensity of these natural wonders,” said Shaun MacGillivray, producer of the film and MFF’s president.

He also said the film becomes “an action-packed celebration of the wonders of nature and a soulful reflection on what wilderness means to us all.” 

Each year, approximately 300 million visitors come to the 407 National Park Service properties, Brand USA’s Thompson said, after noting that the concept for a national park system originated in the U.S.”

Brand USA, for more than a year, has waged a signature campaign to bring focus on the parks and America’s Great Outdoors. “America Wild: National Parks Adventure,” is a central element of that strategy. Another element is a dedicated website, “The United States of Great Outdoors,” which features an array of information – suggested travel itineraries, personal travel stories, photos, videos and details about the parks – that allows international travelers to learn about U.S. destinations affiliated with the Great Outdoors. Visitors to the website can also get behind-the-scenes glimpses at the making of “America Wild: National Parks Adventure”.

Expedia, Inc., an online-travel company that operates in more than 70 countries, and Subaru of America, the U.S.-based distributor of Subaru vehicles, are global sponsors of the film. REI (Recreational Equipment, Inc.), a specialty retailer of outdoor gear and clothing, is a U.S. sponsor.


About Brand USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act to spearhead the nation’s first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide.

Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA’s marketing programs are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its call-to-action—Visit The USA—Brand USA inspires travelers to explore the United States of America’s boundless possibilities.

For industry or partner information about Brand USA, visit For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website at